December 4, 2023


Power Of Engine


2 min read


Embarking on a groundbreaking journey, British-Moroccan electrical car (EV) startup, Atlas, is all set to make historical past by introducing Africa’s very first EV, infused with the essence of Moroccan design and id. Scheduled to begin manufacturing in 2026, this thrilling enterprise is already producing buzz with a fascinating teaser sketch revealing a compact SUV silhouette for the yet-to-be-named mannequin.

Based by the dynamic duo of Mohammed Yehya El Bakkali (CEO) and Senhaji Hannoun (CTO), and fueled by substantial personal funding, Atlas boasts a London-based headquarters, whereas the EV itself will likely be solely manufactured in Morocco. With the upcoming announcement of an advisory board, the visionary founders are decided to make a mark available in the market, guided by a transparent imaginative and prescient of easy methods to showcase the Moroccan-built EV.

To make sure a seamless growth course of, the Atlas EV will leverage “confirmed EV structure from a longtime OEM,” though the OEM stays undisclosed. By incorporating off-the-shelf parts wherever potential, Atlas goals to restrict analysis and growth prices to a mere 5% of the full funding. Alongside the cost-effective labor in Morocco, this technique paves the best way for an EV that guarantees an extremely reasonably priced value level.

Atlas plans to launch the EV in Europe, the Center East, and Africa by 2027, with a worldwide rollout following swimsuit. Nevertheless, their ambition stretches past EVs themselves. The corporate envisions investing in battery know-how, charging infrastructure, and groundbreaking “superior, range-enhancing know-how” to form the way forward for sustainable transportation.

Because the world eagerly awaits the debut of Africa’s pioneering homegrown EV, Atlas stays steadfast in its mission to revolutionize the electrical car panorama. This visionary endeavor guarantees to have a good time Moroccan ingenuity and design whereas making eco-friendly mobility accessible to the lots. With Atlas main the best way, the way forward for EVs in Africa and past appears brighter than ever earlier than.

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