December 1, 2023


Power Of Engine

Hyundai and Kia Renew Partnership with Royal School of Artwork

3 min read

From the official Press Launch:

IMDC is the house of RCA’s Clever Mobility MA program and leads analysis on the intersection of individuals, mobility and expertise inside a posh and altering city and world atmosphere.

Hyundai Innovation Laboratory IMDC Royal College of Art

In 2016, Hyundai Motor UK Ltd and Kia UK Ltd made a donation to determine the Hyundai- Kia Innovation Laboratory.

This was the primary industry-funded analysis lab launched at IMDC. The Group and its Hyundai, Kia and Genesis manufacturers partnered with IMDC to foster the artistic exploration of the way forward for mobility. Within the laboratory, the workforce collaborates on analysis tasks that conceive and discover new areas in mobility programs, car design, digital expertise integration and transport experiences.

RCA will host a signing ceremony for the partnership renewal this night at its Battersea campus, which shall be attended by alumnus Peter Schreyer, Government Design Advisor together with firm representatives from Korea.

RCA has a long-standing relationship with Schreyer, who earned a Grasp of Car Design at RCA in 1980. Schreyer acquired an Honorary Doctorate from RCA in 2006 and serves on the RCA Alumni Council.

The renewed partnership will help 4 key areas, together with the Hyundai-Kia Design and Innovation Undertaking, Clever Mobility MA Visiting Design Fellowship Program, Customized Skilled Growth Workshops and The Hyundai-Kia Pupil Awards.

As a part of the Hyundai-Kia Innovation Laboratory, the interdisciplinary Hyundai-Kia Design and Innovation Undertaking shall be carried out with IMDC workers and a specific group of RCA college students. The mission define and route shall be mutually agreed by the companions and shall be supported by Schreyer within the position of Visiting Professor.

For the Clever Mobility MA Visiting Design Fellowship Program, a variety of designers from Hyundai, Kia and Genesis will go to the IMDC in the course of the yr. Every Visiting Fellow will co-develop a design analysis mission with IMDC colleagues and obtain devoted mentoring help in design and analysis from the IMDC workforce.

4 customized skilled improvement workshops shall be delivered yearly for the fellows and Group workers. These will concentrate on numerous topics, corresponding to IMDC metropolis mobility, new car typologies, and future-facing automotive design points, corresponding to sustainable design and autonomy.

The annual Hyundai-Kia Pupil Awards will present alternatives for all the RCA pupil group to refine their understanding of mobility challenges and mobility creativity whereas growing an understanding of related {industry} propositions.

Official statements

“The Royal School of Artwork is a spot the place artwork and design be a part of collectively in dialogue, offering an atmosphere for college kids of all completely different cultures and backgrounds to encourage one another and work collectively,” mentioned Peter Schreyer, Government Design Advisor to Hyundai Motor Group. “By no means once more in life, can college students work as free-spirited and unburdened as right here.”

“The Hyundai-Kia Innovation Laboratory Epitomises the form of collaborative and industry-focused analysis that we champion right here on the RCA,” mentioned Dr. Paul Thompson, Vice-Chancellor of the Royal School of Artwork. “We thank Hyundai Motor Group for his or her continued help and stay up for writing the subsequent chapter in our partnership.”

Professor Dale Harrow, Chair of the Clever Mobility Design Centre and Head of the Clever Mobility Design programme added: “I’m delighted that Hyundai Motor Group have agreed to help the IMDC and the Hyundai Kia Innovation Laboratory with a substantial donation. This may enable us to collaborate on many new analysis and design initiatives over the interval and I want to thank Professor Peter Schreyer particularly for his continued help to our self-discipline and schooling.”

(Supply: Hyundai)

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